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ethereum Name Service (ENS) and the Internet's largest domain registry, GoDaddy, have partnered to link Internet domains to ENS addresses at no cost.
This collaboration helps merge blockchain technology with mainstream internet infrastructure, which could reignite web3 adoption among major players.
Nick Johnson, founder of ENS, highlighted the simplicity and potential of this integration by stating: “Beyonce owns Beyonce.xyz, and now you can set up a wallet by simply going to the GoDaddy page and entering your address. Now Beyonce.xyz is your wallet identifier for all purposes.”
The initiative aims to extend its functionality beyond ethereum (eth), with plans to allow address configuration for multiple blockchain networks, thus expanding the reach of web3 profiles.
Despite an ongoing legal dispute between ENS and GoDaddy over the sale of the ENS domain”eth.link” data-type=”link” data-id=”eth.link” target=”_blank” rel=”noopener”>eth link”, the association underlines the willingness to collaborate on shared visions for the future of names and web3.
Johnson expressed optimism about the relationship and emphasized the importance of leveraging existing systems rather than trying to reinvent them entirely.
He eth.link” data-type=”link” data-id=”eth.link” target=”_blank” rel=”noopener”>eth link The case remains unresolved in court, but both sides appear committed to collaborative efforts to bridge the gap between traditional and blockchain technologies.
