Startups that sell development tools in recent years have seen the pendulum swing. For one, developers rarely need anyone’s permission to start using their tools, which resulted in teams within the same organization using vastly different tech stacks. On the other hand, a growing number of companies are trying to limit this chaos at the organizational level.
The latest trend is known as platform engineering and is represented by platform engineering teams. Speaking to TechCrunch, bold companies partner Shomik Ghosh he described them as “groups within typically larger organizations who are assigned the role of improving the developer experience for other developers in the organization.”
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The role of platform engineering teams includes creating their own tools and documentation, but also making purchasing decisions on the core tools that developers across your organization will be able to use.
For development-focused startups, this presents a question: How do you sell your product to platform engineering teams?
We asked this and more to three people with deep knowledge of this space: startup founder Nora JonesCEO at they drove; armon dadgarCEO and Co-Founder of NASDAQ-listed company HashiCorp; Y Eraser.dev CEO charles hughes, a developer expert in content marketing. let’s dive in
