Students have different reasons for enrolling in college and for striving to complete their studies. A deeper understanding of their motivating factors can help universities fine-tune communications with potential future students, as well as inform additional services they can provide to ensure students are successful while in college until graduation.
Anthology, a leading educational technology company, recently conducted a global survey of more than 2,700 students in 11 countries. The findings provide a roadmap for universities with opportunities to support students to ensure their retention and long-term success, such as highlighting programs in high-demand careers, improving career services, ensuring academic programs are aligned with the industry needs and provide flexibility within programs. .