SAG-AFTRA, the union representing Hollywood artists, reportedly responded to the studios’ “last, best and final” offer to end the strike, rejecting clauses that allowed studios to reuse ai-created portraits of artists deceased and in high demand without the consent of their assets or families. “They can’t have that loophole to exploit artists,” said a union source. The Hollywood Reporter. “We couldn’t allow that language to stand.”
The Alliance of Motion Picture and Television Producers (AMPTP) would reportedly “protect ai scans” for F-List performers: union members who earn more than $32,000 per television episode or $60,000 per movie. Studios would pay once to scan these artists’ images without paying for their use or reuse, essentially giving them eternal rights to their face after paying once up front. It appeared to offer unlimited use of ai-created images of dead artists without proper permission.
After this part of the dispute became public, the union reportedly “reached a common understanding” with the AMPTP on “thorny issues” such as ai consent after the death of an actor.
-Mat Smith
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This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-hollywood-studios-wanted-to-use-ai-generated-likenesses-of-dead-actors-without-permission-121531437 .html?src=rss
