Users can access information stored on the NFC chip by scanning it with the free Arteïa Authentication app, which gives members access to a private Lounge web page.
Millon, a prominent French auction house, is preparing to leverage Tezos blockchain-based digital traceability technology developed by Arteïa to ensure the authenticity of works of art. This innovative solution, known as Arteïa Connect, will make its debut at the Masters of the Decorative Arts of the 20th Century event scheduled for today, November 7.
Arteïa Connect: a revolutionary technology for the art world
Arteïa’s Connect solution introduces a revolutionary concept of a digital Certificate of Authenticity securely anchored on the Tezos blockchain, offering an innovative approach to certifying the authenticity of works of art.
What sets Arteïa Connect apart is its innovative approach to security, securely connecting the digital certificate to the physical artwork via an encrypted Near Field Communication (NFC) tag. This NFC tag functions as a tamper-proof digital passport for art, effectively increasing the traceability and value of the work on the secondary market.
At the heart of Arteïa Connect is the NFC chip, impossible to duplicate and designed to self-destruct if tampered with. This chip is a crucial element of the system and serves as a digital identity card for the artwork.
Contains essential information such as a photograph of the artwork, artist name, title, date, media, dimensions and other critical elements necessary for accurate identification and description. For works of art sold with a certificate of authenticity or a CITES certificate, a secure digital copy can also be stored on the NFC chip.
Users can access information stored on the NFC chip by scanning it with the free Arteïa Authentication app, which gives members access to a private Lounge web page. These VIP rooms provide a wealth of additional information about the artwork, the artist, videos, and details of the sale, opening a new line of communication between the owner of the work and the selling entity.
The Arteïa team has collaborated with a number of artists and estates, including Helene Delprat and Rachel de Joode, advancing the types of artworks and archival material that can be made accessible and collectible to art collectors on a global scale.
The power of Blockchain in art
The integration of blockchain technology into the art industry is not a new concept. It has been gaining traction in recent years due to its ability to provide secure, immutable and transparent records. Millon’s use of Connect comes just weeks after Galerie Christophe Gaillard announced that blockchain will be used to authenticate the work of renowned artist Pablo Tomek.
Additionally, the British Museum, an iconic institution known for its rich cultural and historical treasures, recently embarked on a pioneering journey into the metaverse through an innovative partnership with The Sandbox, an ethereum-based metaverse game.
This collaboration represents a dynamic fusion of traditional heritage and cutting-edge blockchain technology, as the museum aims to create a unique collection of non-fungible tokens (NFTs) to showcase its wide and diverse range of artifacts.
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Benjamin Godfrey is a journalist and blockchain enthusiast who enjoys writing about real-life applications of blockchain technology and innovations to drive mainstream acceptance and global integration of the emerging technology. His desire to educate people about cryptocurrencies inspires his contributions to renowned blockchain media and sites.
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