Aside from offering burgers, Taco Bell doesn’t seem to limit its menu innovation.
Actually, it’s not inconceivable that the “think outside the bun” brand will one day figure out how to offer its version of a cheeseburger, but that day hasn’t come yet. What Taco Bell has done on many occasions is find ways to take something that is not traditionally associated with Mexican food and make it work on their menu.
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That success can be traced back to Yum Brands. Hmm The chain’s Mexican Pizza, a take on the Italian classic that uses traditional Mexican ingredients to create something that vaguely resembles a pizza. Call it a fast-food version of fusion cuisine, or just call the chain innovative, but Taco Bell has had a lot of success mixing its traditional menu items with classic American comfort food.
Taco Bell has the ability to offer something none of its rivals have while making the new item familiar to customers. That ability to innovate allowed Taco Bell to add its version of fries that may not be exactly the same as the versions sold at McDonald’s. DCMWendy’s and Burger King, but they work well on the chain’s menu.
Nacho Fries remained a limited time offer (LTO) that the chain brings out new flavors quite frequently. Now, Taco Bell has a new version of Nacho Fries hitting menus later this month.
Image source: Taco Bell
Taco Bell embraces American comfort food
Taco Bell has embraced the idea of offering menu items that evoke classic American comfort food, but not exactly in its traditional format. That’s perhaps the best way to describe the Grilled Cheese Buritto, a previous limited-time offering that sold very well, so the chain added it to its permanent menu.
“Seasoned beef, nacho cheese sauce, seasoned rice, fiesta strips, creamy chipotle sauce, low-fat sour cream and three-cheese blend wrapped inside a warm flour tortilla, with even more three-cheese blend grilled on top” , is how the company describes the seasoned beef version of the grilled cheese buritto on its website.
Now, Taco Bell is adding another new item, a version of its Nacho Fries, which will use the name “Grilled Cheese.”
“Starting November 16, you’ll be able to get nacho chips with grilled cheese in regular or spicy versions. They start with a layer of nacho chips topped with melted cheese, steak, and the option of jalapenos for an extra kick,” said the Snackolator Instagram page reported.
The network has not shared an end date for the promotion or confirmed it publicly.
Taco Bell plans a major upgrade
Taco Bell’s U.S. system sales grew 11% with same-store sales growth of 8% and unit growth of 3%. Yum Brands CEO David Gibbs spoke about the chain’s results during his company presentation. third quarter results call.
“A key component of the magic formula is ‘more occasions,’ the brand’s personal expression for creating new entry points into categories. An example of this is the growth of the chicken offering, which the team plans to expand further with the launch of their Cantina menu.” he shared.
The chain also plans to address a major weakness relative to McDonald’s, Wendy’s and Burger King. Gibbs noted that Taco Bell loyalty program members spend more than 40% more than non-member customers; Customer feedback suggests there is room to improve the program.
“Starting next year, Taco Bell will enhance its loyalty program and provide easier access across channels to earn and redeem points,” he said. “In addition, members will enjoy more exclusive experiences, including more digital innovation, early access to new products and loyalty-enabled experiences. Over time, the team will integrate its loyalty program with digital menu boards to create an even more exclusive experience.” personalized”.
