© Reuters. FILE PHOTO: The Twitter logo and a photo of Elon Musk are seen through a magnifying glass in this illustration taken October 27, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) – Twitter owner Elon Musk tweeted on Saturday that a higher-priced subscription to the social media platform will not include advertising.
The billionaire also said that the ads are “too frequent on Twitter and too big,” and that steps will be taken to address those issues in the coming weeks.
Twitter did not immediately respond to a request for comment.
Twitter makes nearly 90% of its revenue from digital ad sales, and Musk recently blamed a “massive drop in revenue” on rights organizations that have pressured brands to pause their Twitter ads.
In early December, Musk announced that Twitter’s basic blue brand will have half the amount of ads and will offer a higher tier of ad-free by 2023.
