Members of a community of any kind want to feel involved, connected, and part of something that is genuinely unique and valuable. This is certainly true of communities that support non-fungible token projects.
And it’s not just a “warm and fuzzy” feeling. A healthy and engaged community can not only provide valuable feedback and long-term investors for nft project leaders, but its members can also generate enthusiasm, generating greater demand and optimally increasing the value of their investments. . Through their own initiatives, they can even grow the project ecosystem.
Without a doubt, creative and conscientious nft project leaders who work to foster an enthusiastic community can create a circle of ongoing, mutual benefit. Below, 12 members of the Cointelegraph Innovation Circle share practical and effective tips to help nft project leaders launch strong, build an engaged community, and grow and prosper together.
Strive for Genuine Emotional Attraction
We are in a bear market driven by a period of low liquidity. Try to make sure your NFTs actually have emotional appeal and aren’t just cash grabs. You can tell when an artist has spent many hours creating a real work of art, versus something that has been quickly put together and advertised. Obvious cash grabs will quickly fall by the wayside. –Zain Jaffer, Zain Ventures
Ensure continued commitment
For nft projects, continued participation is key. Offer exclusive content, host community events, and solicit feedback for project direction. Authenticity and constant communication build trust and keep your community engaged in the long-term vision of the project. – Tomer Warschauer Nuni, cryptomon
Bring active and talented community managers
Make sure your community administrators have good interpersonal skills, clearly understand the mission and vision of your nft project, and constantly interact with community members. While bots can be helpful, they also take away from the humanity of the interaction. Remember, member attention is fragile and needs constant care. –Irina Litchfield, lumería
Give incumbents a voice in the decisions you make
It’s one thing to have regular communication with your community, but to keep their interest today, you must also provide them value from day one. That means symbolic governance. Make sure nft holders feel like they have a say in the decisions you make, whether through voting or otherwise. NFTs are not governance tokens, but this does not prevent you from taking your communities into account. – Jason Fernandez, AdMoon Inc.
Develop creative and unique experiences.
Imagine hosting a “digital masquerade ball.” Members wear unique nft skins, tokens of their digital identity. Through games, stories, and auctions, these masks evolve into symbols of participation, encouraging continued interaction. Like a dance in a pixelated hall, nft community participation thrives on rhythmic creativity and unique experiences. –Arvin Khamseh, NFTS SOLD OUT
Show the hard work behind the scenes
Balance short-term milestones with long-term goals. nft projects should take advantage of smaller achievements by sharing them with their communities between major updates. Even if the news isn’t always groundbreaking, constant communication keeps users engaged while also showing some of the hard work going on behind the scenes. – Wolfgang Rückerl, ORL Technologies AG
Set features that can be unlocked over time
Value creation. Don’t just sell a digital asset; offer an experience. Use smart contracts to enable features (such as exclusive content, voting rights, or even revenue sharing) that can be unlocked over time or based on specific conditions. Keep the community involved in the decision-making processes and always be transparent about your roadmap. The nft is not the end; It is the beginning of a relationship. – Tiago Serôdio, Partisia Blockchain
Constantly deliver value
Build and foster a vibrant and inclusive community by consistently delivering value, engaging in open communication, and engaging the community in decision-making processes to create a sense of ownership and belonging. It is important to appropriately and effectively share ecosystem updates and announcements so as not to mislead the community. –Antonio Georgiades, Red Pastel
Foster an inclusive environment
For nft projects, the key is to continually deliver value beyond the initial purchase. Post exclusive content regularly, host community events, and actively seek feedback. Prioritize transparency in project development and foster an inclusive environment where community members feel valued and heard. Remember, an engaged community is built on trust, constant interaction, and shared growth. – Erki Koldits, OÜ Popspot
Notify members about news and prices.
nft communities need updates on the latest developments that have taken place or are going to take place in their project of interest. Since most community members will have purchased and owned multiple NFTs from the same project, they will want to receive some price predictions on their assets. Plus, free giveaways go a long way toward keeping the community engaged. –Abhishek Singh, Acknowledgment of receipt
Share real-time updates and engage on social media
It is important to maintain constant communication with your community. There have been a lot of push-pulls with previous nft projects, so sharing real-time updates on project developments, partnerships, and news is key. Engage regularly on social media and Discord to make members feel involved and address their concerns. Show that you are listening to feedback and implement their ideas where possible. –Ayelet Noff, SlicedBrand
Communicate good and bad news.
Provide clear roadmaps for both the good and the bad. If something initially planned is no longer scheduled to happen (or vice versa), be honest. Constant communication is essential for projects in the Web3 space in general, as we all learn and grow together. –Megan Nyvold, BingX
This article was published through the Cointelegraph Innovation Circle, a vetted organization of top executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. The opinions expressed do not necessarily reflect those of Cointelegraph.
