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Apple (NASDAQ:AAPL) is expected to unveil a new version of its original product, the Mac, on Monday night.
The “Scary Fast” event, which will take place the day before Halloween and the same week earnings will be reported, will likely include updated MacBooks Professional laptops and iMac desktops with Apple (AAPL) first 3-nanometer M3 processors, Bloomberg reported.
Those chips are expected to be an improvement in terms of power and performance over last year’s M2 line.
world staff Computing device shipments decreased nearly 20% year over year in the second quarter of 2023, totaling 89.4 million units, according to IDC. It was the sixth consecutive quarter of contraction caused by macroeconomic headwinds, weak demand from both the commercial and consumer sectors, and a shift in IT budgets away from purchasing devices. However, sales are expected to start increasing next year.
Apple’s (AAPL) Macs are facing increased performance competition after Qualcomm recently announced its own CPU, and Nvidia (NVDA) is reportedly working on its own Arm-based CPUs.
The company introduced MacBook Pros with M2 Pro and M2 Max chips earlier this year and launched its first 15-inch MacBook Air and faster Mac Studio models, as well as its first Mac Pro that uses the company’s local chips.
Macs account for about 10% of Apple’s (AAPL) annual revenue.
The Tim Cook-led company is scheduled to report fourth-quarter results on November 2. A consensus of analysts estimates that the company will earn $1.39 per share on $89.31 billion in revenue.
