X, formerly known as Twitter, is introducing two new levels for your subscription offer in order to generate additional income. The social media giant is adding a new Premium+ tier that costs $16 per month and offers the “biggest increase in responses” and removes ads from the For You and Following feeds. The tier also includes revenue sharing, along with access to other creator tools.
The second tier launching today is called “Basic” and costs $3 per month. The tier doesn’t come with a blue check mark, but includes basic features like the ability to edit posts and publish longer texts and videos. It also offers a “small boost response.”
Both new levels are now available on the web.
The new tiers join the standard X Premium tier, which replaced Twitter Blue. The tier costs $8 per month and gives users a blue checkmark, prioritized sorting in replies, bookmark folders, longer posts, text formatting, themes, SMS two-factor authentication, encrypted direct messages, and more.
The launch of the new levels comes a few weeks later Bloomberg reported that X was working on new subscription levels.
The introduction of the new tiers will give X additional ways to increase revenue as it deals with the loss of advertising dollars it has faced since Elon Musk took the reins of the platform last fall. Musk’s controversial changes have turned away advertisers, as major companies ended up pulling their ads from the social network after their ads were displayed next to hate speech. and pro-Nazi content. Earlier this month, technology/us-ad-revenue-musks-x-declined-each-month-since-takeover-data-2023-10-04/” target=”_blank” rel=”noopener” data-mrf-link=”https://www.reuters.com/technology/us-ad-revenue-musks-x-declined-each-month-since-takeover-data-2023-10-04/”>Reuters reported that the company’s US advertising revenue has declined every month since Musk took over, with the latest figures showing a 60% year-over-year decline through August.
Since taking over the company last year, Musk has been looking for ways to generate additional revenue, going so far as to charge users in New Zealand and the Philippines $1 a year to access the social network.
