In 2002, JOE & THE JUICE emerged as a Danish urban oasis, captivating health-conscious consumers with its locally sourced, organic juices and coffee. JOE & THE JUICE is rapidly expanding to 250 European locations and is now making its mark in the United States and the Middle East, with the support of major investors such as General Atlantic and Valedo Partners.
As JOE & THE JUICE’s popularity increased and its customer base expanded, the need for a powerful, easy-to-use technology solution to optimize marketing efforts became evident. Their mission: Empower teams to effectively target audiences, oversee marketing campaigns across multiple geographies, and increase return on ad spend.
Miguel Martín, digital marketing director at JOE & THE JUICE, said: “Optimizing performance across all regions was an ongoing challenge. We were looking for a system or technology capable of handling a large amount of campaign data while reducing our cost per install (CPI). That’s when we discovered ai/”>Pixis.”
Unlocking the potential of Pixis ai infrastructure
JOE & THE JUICE integrated a no-code ai solution, ai/”>Pixis, in your campaigns in multiple locations. The brand used ai/”>Pixis‘Targeting ai engine to quickly analyze thousands of data points across brand marketing channels to discern high-performing audiences and targeting parameters that work best. By implementing natural language processing (NLP) models, user groups created by ai are based on various criteria, such as behavior, preferences, and participation patterns. These ai-powered groups allowed JOE & THE JUICE’s to automatically discover behavioral insights, making it easier to accurately identify high-intent audiences and driving conversion rates to new heights.
Joe & The Juice also took advantage ai/”>Pixis‘ automated keyword inclusion features, allowing them to continually refine regional campaigns in real-time, improve targeting efficiency, and achieve an impressive 14% increase in conversion rates.
Hari Valiyath, co-founder and commercial director of ai/”>Pixis, shared his views and stated, “It is a pleasure to watch the way Joe & The Juice uses ai to solve every growth marketing challenge they encounter. Our collaboration has been an exciting journey of strategic exploration and refinement from the beginning. Our ai has helped your team design, validate and implement winning strategies that have delivered remarkable results. As we continue on this journey together, we look forward to hearing more about the creative ways they leverage ai to create fail-safe growth marketing strategies that deliver the highest returns on your ad spend across all regions.”
Real-time optimization of cross-platform and multi-location campaigns
ai/”>pixies The ai infrastructure enables powerful cross-platform marketing, which JOE & THE JUICE uses to maximize conversions across their platforms. Implementing cross-platform features, where ai continuously learned from historical campaign data, seasonal trends, attribution, analytics and live performance data, adapting strategies in real time, helped the brand record a 12% reduction in the cost per installation.
Effortless budget optimization
To address budget concerns and limitations, Joe & The Juice utilized ai-powered bid budget optimization features. ai employed multi-objective convergent models to identify microtrends across each channel, enabling efficient allocation and redistribution of offers and budgets.
With ai/”>Pixis ai and visionary partners like JOE & THE JUICE, the potential for innovation and growth is limitless, pointing to a future where ai-powered solutions redefine the marketing landscape. Miguel Martín added: “As ai continues to evolve, brands that harness its potential and integrate it seamlessly into their marketing efforts will undoubtedly gain a competitive advantage in an ever-evolving market.”
About Pixis
ai/”>Pixis is a no-code ai platform that helps brands scale all aspects of their marketing and increase their decision making in a world of infinitely complex consumer behavior. The company’s no-code ai infrastructure offers more than 200 proprietary ai models that provide marketers with robust plug-and-play ai products (from campaign optimization to creative asset generation) without having to write a single line of code.
Note: Thanks to GPTConsole for the educational/thought leadership article. GPTConsole has supported this Content.
Hari Valiyath is co-founder and chief commercial officer of Pixis.
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