Announced today, Mix and TFTCrevealed that they have joined forces to revolutionize online media monetization and user engagement, introducing a suite of tools powered by bitcoin and the Lightning Network.
This partnership also marks the relaunch of the TFTC publishing platform, which now features curated content from authors such as Parker Lewis, Jordan Schachtel and Whitney Webb.
Historically, online media monetization has been based on advertising and subscriptions, with the only form of multi-user participation being traditional comment sections. However, these legacy methods have proven to be unsustainable, inflexible, and less valuable to users and businesses. The new solutions from Mash and TFTC aim to change the way online content platforms operate.
At the forefront of this is Mash’s “Reactions” product. It allows users to interact with the content by adding their feelings and opinions directly to the page, using images and animations. These reactions can be both free and paid with micropayments, made possible thanks to the Lightning Network. Reactions’ goal is to increase user engagement, time on site, and introduce a new revenue stream to support high-quality content.
“Publisher and creator experiences have been trapped in single-player, causing the community to branch off elsewhere, including sites like Reddit,” said Mash’s CEO.Jared Nusinoff. “Our new Reactions product is the first step in bringing the entire user experience and multiplayer to the site, where all stakeholders, including creators, benefit and gain from the value they provide.”
In addition to Reactions, Mash has introduced a new engagement center on the page for users to interact with content through voting, monetary contributions, and donations. They are also preparing to launch a transparent revenue sharing model that distributes funds to all stakeholders, including the site owner, creators, contributors, and other staff.
TFTC has undergone a complete redesign and expansion to offer more topics beyond bitcoin, welcoming prolific authors such as Robert Bryce, Parker Lewis, Jordan Schachtel, and Whitney Webb. This partnership with Mash allows them to provide high-quality, curated content on various topics, while ensuring fair and efficient monetization.
“Our audience has been craving quality, curated content beyond bitcoin,” said Marty Bent, CEO of TFTC. ”Partnering with Mash allows us to deliver these experiences thanks to new ways to monetize and share revenue with contributors in a fair and simple way. “We are delighted to partner with Mash and showcase a new approach to making content widely available and properly monetized.”
Limited beta of these publisher monetization products is now available with select platforms and publishing partners, and interested parties can join. waiting list Be part of this transformative journey.
