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Paris Saint-Germain (PSG) has teamed up with Drop co-founder and CEO Benjamin Benichou to create a series of non-fungible token (nft) posters.
The giant of French football on September 21. ai-to-create-a-ground-breaking-poster-collection-2023-2024″ target=”_blank” rel=”noreferrer noopener”>Announced a partnership with Benichou, a Los Angeles-based artificial intelligence (ai) artist and co-founder of social trading platform Drop, to create a series of NFTs for the day.
The NFTs will take the form of match posters depicting many of PSG’s historic moments and will be available exclusively on crypto.com’s nft platform.
According to the club, the series will comprise 1,970 ai-assisted artworks, of which seven will become official posters for seven crucial matches during the 2023-2024 season.
The NFTs will be distributed free of charge to eligible crypto.com users on the respective days. Holders will also have the chance to win a variety of prizes, including jerseys signed by PSG players and physical prints of the original artwork.
According to PSG brand director Fabien Allègre, the partnership with Benichou and crypto.com will allow the club and its fans to better understand ai and its possibilities.
“We are delighted with this first experience, the result is impressive. This collaboration with Benjamin Benichou has allowed us to better understand this new tool that, put at the service of creation, opens a field of unimaginable possibilities.”
Fabien Allègre, brand director, PSG
PSG has a previous history with cryptocurrencies and NFTs. Three years ago, it launched a Socios-based Android app to allow fans to earn tokens by interacting with the club. The tokens allowed their holders vote on specific issues affecting the football club.
In 2021, news reports claimed that one of PSG’s most decorated players, Lionel Messi, who now plies his trade at Inter Miami CF, would receive part of his salary in cryptocurrency.
However, the French club’s latest foray into NFTs comes thanks to a recent dappGambl report stating that almost 95% of all non-fungible token collections are worthless. The report analyzed 73,267 collections, of which 69,795, in the hands of some 23 million people, were virtually worthless, with a market capitalization of 0 eth.
Additionally, the report indicated that only 21% of nft collections were fully owned, meaning 79% remained unsold.
