The city of Shanghai is bringing metaverse activities to 20 urban locations, which will allow citizens to use digital tools in different ways depending on the area. The initiative is part of a pilot program by the Shanghai Municipal Economic and Informatization Commission to push more metaverse applications to the public.
Shanghai brings the metaverse to 20 urban points
Shanghai, China is moving quickly to integrate the metaverse as part of the lives of its citizens. The Shanghai Municipal Commission for Economics and Informatization recently announced a pilot program to turn 20 different urban locations into “major metaverse application arenas,” which will feature digital technology in various ways.
The implementation of this technology will cover various social fields, including business operations, education, branding, and entertainment. The city hopes this will allow citizens to receive smarter services from city facilities in these areas. For example, in the healthcare area, Ruijin Hospital will set up a virtual reality (VR) facility to inspect patient rooms through metaverse representations.
In the same field, the Shanghai Eye and ENT Hospital installed a metaverse diagnostic system that will allow doctors to care for patients using 3D scanning equipment.
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One of the biggest attractions that the metaverse will offer is the Oriental Pearl Tower, a landmark with a height of almost half a kilometer. The broadcast tower, which is a common place for tourists, will allow visitors to fly over Shanghai’s commercial area through a virtual reality-enabled app.
Guo Yifeng, general manager of the Shanghai Tower, explained that they hope this new approach will help the recently renovated tower attract more visitors. He fixed:
We hope these new metaverse projects can enrich people’s visiting experience and make our online marketing more accessible and engaging.
In addition, another bustling part of the city, Nanjing Road, is launching an online marketplace that will allow customers to make purchases using the digital yuan, China’s CBDC (central bank digital currency).
All of these efforts are part of a plan the city announced in July last year, in which Shanghai states that it aims to become a $52 billion metaverse pool by 2025, outlining the different goals the city will need to achieve to achieve this. . One of these objectives is to add a digital component to various activities and sectors.
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