Web3 users can now register decentralized .eth domains in the Ethereum Name Service (ENS) protocol using a number of fiat payment options, including Apple Pay and Google Pay, as well as debit and credit cards.
ENS announced the launch of a new fiat on-ramp for domain registrations via Web3 MoonPay fiat payment gateway on April 20. Previously, .eth domain registrations had to be paid for with Ether (ETH) via cryptocurrency wallets, which was cited as a barrier. to the input for potential Web3 users.
MoonPay’s service was integrated into the ENS website, while the platform also released version 3 of its user interface to streamline registrations. This is intended to eliminate the need for multiple transaction approvals that were previously required with cryptocurrency wallets.
A statement from ENS founder Nick Johnson highlighted the service’s focus on making Web3 “human readable” to simplify the process of obtaining decentralized digital identities. ENS allows users to map human-readable names like “cointelegraph.eth” to machine-readable information like cryptocurrency addresses and URLs:
“This allows us to reach those who are just entering the space or are not yet comfortable with transactions and would prefer to use the currency and payment method they understand best.”
The ENS platform upgrade is also touted to expand its usability beyond a core use case of creating human-readable names for wallets to replace the numerical addresses typically generated by wallet service providers, platforms, and protocols. of block chain.
ENS users can use names to host censorship-resistant websites, which can be linked to conventional Domain Name Service (DNS) addresses already in use.
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MoonPay VP of Partnerships Bree Blazak highlighted the ENS integration as a means to create a simple payment experience for new users looking to obtain digital identities or decentralized domains:
“Our partnership with ENS delivers that by making it possible to purchase a .eth name with some of the most popular payment methods available.”
Ethereum Name Service has seen more than 2.3 million names created from more than 550,000 unique addresses. As Cointelegraph previously explored, decentralized domain name registrations have been on the rise over the past two years.
Both ENS and Unstoppable Domains have become leading platforms bringing new users into the world of Web3 and decentralized identities. The latter has also partnered with MoonPay to bring non-fungible token domains into transactions on the platform in July 2022.
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