When users search for $BTC on Twitter, they will now be able to invest in bitcoin through eToro.
eToro has partnered with Twitter to allow users to trade assets with $Cashtags, as well as expanding the number of financial assets users can view real-time prices when using the feature. Users can currently view live price charts for a select few financial assets. After the eToro partnership, the list of $Cashtags that produce live price charts will be “greatly expanded,” according to a Press release, while users will also be able to click on the eToro platform to see more information about the asset and have the option to invest. The partnership will cover $Cashtags that represent a wide range of instruments on the eToro platform, including Bitcoin.
Twitter added pricing data for $Cashtags in December 2022, and since then the feature has seen widespread adoption with more than 420 million searches for $Cashtags since the start of the year, according to the press release. On average, the statement says, there are 4.7 million $Cashtag searches per day, with activity increasing around prominent earnings announcements. The most used $Cashtag was $TSLA (Tesla), with $BTC (bitcoin) in the top five.
Yoni Assia, CEO and Co-Founder of eToro, said: “Financial content on social media has provided education to many who have felt left out of more traditional channels. Twitter has become a crucial part of the retail investment community. : It’s where millions of everyday investors go every day for financial news, knowledge sharing and conversation.
“We believe that real change starts with conversation and finance, and investment is an increasing part of that conversation,” said Chris Riedy, vice president of global sales and marketing for Twitter. information and greater access to investment capabilities. Twitter will continue to invest in growing the #FinTwitter community.”
