Welcome back to Runway, where we inform you from the front lines of the digital fashion revolution. The week has felt like the quietest yet for digital fashion. But maybe that’s because we’re still excited about Metaverse Fashion Week, or preparing for the third. NFT NYC Conference in 17 months.
Despite endless conference fatigue, we’re happy to report that digital fashion will be a major focus next week in New York. FUTURE+a new concept from Ashumi Sanghvi, the founder of MAD Global will launch its membership platform fully dedicated to connecting fashion, beauty, retail and luxury executives with immersive tech startups, blockchain, Web3 creators and digital native brands. Exhibiting creators will include HardMetacore, Terry Gates, Maria Gudjohnsen, Mabu, Claudia Rafael, Theo Liu, Alberto Maria Colombo, Craves and Auroboros with experiences including Dress X Virtual Try-on.
As we begin the endless search for the perfect IRL looks for the week ahead, we bring you what’s happening this week in digital fashion and maybe some inspiration for your own looks.
Women’s World x House of Harlow 1960
women’s world (WoW): an NFT brand co-founded in 2021 by the artist yam karkai – has been associated with Harlow House 1960 to launch a highly-anticipated limited-edition collection that includes a T-shirt, hoodie, clutch bag and ring. WoW and WoW Galaxy holders will receive exclusive benefits by verifying their token ownership through Tokenproof with Shopify, an easy-to-use integration that allows users to shop while keeping their assets safe. This is the first time WoW NFT merchandise will be available on the open market.
WoW quickly gained traction within the Web3 community, attracting the attention of celebrities and mainstream brands, including House of Harlow 1960. Initially launched in 2008 as a jewelry line by creative director Nicole Richie, House of Harlow has since evolved into become a complete lifestyle brand. which includes special limited edition items, clothing, footwear and accessories.
Ralph Lauren x pool suite
To celebrate the opening of a new luxury concept in Miami’s iconic Design District, ralph lauren is collaborating with Poolsuite, a Web3 community deeply rooted in the Miami lifestyle, to create a multi-tiered partnership that will attract a new audience. This marks Poolsuite’s first brand collaboration. It will feature a co-designed Ralph Lauren x Poolsuite NFT, which will be given away to all existing members of the Poolsuite community, unlocking exclusive access to attend a special event.
In addition, owners of the Poolsuite Grand Leisure collection will be able to update their Leisurist avatars with Ralph Lauren digital looks, using the vintage-inspired RL-3000 website. The store will also become the first Ralph Lauren store to accept cryptocurrency as a form of payment. In alliance with BitPaycustomers will be able to make purchases with various cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH) and Polygon (MATIC).
Gucci by Yuga Labs
On Monday, yuga laboratories announced Otherside: Relics by Gucci, a collection of hybrid physical and digital pieces tied to Otherside tradition. The first “relic”, the gucci Vessel or Koda NFT holders can purchase the Koda Pendant before 7 pm ET on April 7 for 450 APE. The pendant will be a permanent visual metadata update for the selected Koda or Vessel NFT, including a KodaPendant for your Koda or Vessel and a branded limited edition frame.
In the summer of 2023, holders will be able to claim a physical Gucci Koda-shaped pendant made of .925 silver with an antique finish. Each comes with an interlocking Gucci chain, a baroque-inspired engraving of the GG logo, an interlocking G chain, and a unique edition number on the back of the pendant.
