Pinterest announced today that it’s testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. Shuffles, which is from Pinterest collage maker app, released to the general public last November. To use Shuffles, users create collages using Pinterest’s own photo library or by taking photos of objects they want to include with their iPhone’s camera. The iOS-only app is available in the US, Canada, Great Britain, Ireland, Australia, and New Zealand.
Shuffles will now have all the purchase abilities like regular pins. Users will be able to tap on individual clippings used in collages, view the brand, price, and other metadata of the product along with similar products to purchase.
“Unlike typical product browsing, Shuffles provides interactivity that makes the experience inspiring and fun,” the company said in a blog post. “Gen-Z is curating new and relevant content alongside its peers in what is quickly becoming a marketplace for modern, shoppable ideas. The high-density nature of Shuffles, which can include layers of product clippings from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. As we watch how consumer behavior evolves, we are testing ways to integrate Shuffles collage content into Pinterest, starting with shopping.”
Although Shuffles became the #1 lifestyle app on the US app store in August when it was invite-only, the app’s popularity has since waned. By bringing shopping capabilities to Shuffles, Pinterest is likely looking at ways to retain users on the standalone app.
Image Credits: pinterest
Pinterest also announced that it is exploring a new acquisition feature for advertisers called “Pinterest Premiere Spotlight” that highlights a brand in search. The company says the feature is designed to give advertisers a new way to reach users on Pinterest.
The company says that 97% of the top searches on Pinterest are unbranded, which means users typically don’t type a brand name into their searches on the platform. This gives brands the opportunity to be discovered as they help consumers move from discovery to purchase decision, says Pinterest. In the coming months, the company plans to offer additional ways to help brands connect with shoppers.
Pinterest also shared some new insights about its catalog offering, which allows brands to upload their entire catalog to the platform and turn their products into dynamic product pins. The company says it has seen a 66% increase in the number of retailers opening stores by uploading or integrating their digital catalogs onto its platform, along with a 70% growth in active purchasing sources year-over-year globally.
As part of its most recent earnings release, Pinterest revealed that its platform now has 450 million monthly active users worldwide, up 4% year-over-year. Pinterest has been focused on improving the shopping experience on its platform for the past few years, saying during its earnings call that it wants to make all pins buyable, including videos.
