If you’re a beauty enthusiast or love metaverse competitions, then L’Oréal’s Brandstorm event is for you! The global beauty brand joined forces with the Web3 RLTY event platform to support and celebrate students and tech innovators under 30. In particular, the lucky winners will receive coaching sessions with top L’Oréal experts, a valid certification and more surprises to be revealed. The French semifinals of the competition are scheduled for March 16, so let’s learn right now!
L’Oréal Brandstorm Contest: What should you know?
At its core, Brandstorm is a global metaverse competition created by L’Oréal Groupe with metaverse events company RLTY. This competition aims to support talented students in the beauty niche to evolve and gain popularity in their new careers.
For example, this year’s main theme is “cracking the new beauty codes”. Each participant must come up with an augmented beauty project using VR, AI technology and other Web3 tools. The best projects will receive access to the Salesforce e-learning platform, official certification, and a breakdown of their ideas with L’Oréal’s experienced team.
“Brandstorm has become a universe of opportunities for all participants, and this year we have decided to boost the experience for them, giving life to a dedicated space on web3”, explained Director of Talent Acquisition Stefanie Messner. “Brandstorm aims to upskill and develop young people globally, becoming a career boost for all participants. At the same time, it is a unique occasion for L’Oréaliens to be close to the young generation and give back!
Why did the group associate with RLTY?
RLTY is a metaverse-focused platform founded in January 2022 by three co-founders: Raphaël Assouline, Jérôme Guilmet, and Zack Sabban. This innovative brand helps companies tailor the perfect metaverse events and experiences to showcase their vision through Web3 technology. For example, RLTY can offer its customers a proprietary 3D environment: an intelligent Metaverse solution.
Brandstorm, L’Oréal’s long-awaited competition, could be the perfect opportunity to spotlight future generations and their brilliant minds.
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