Last year, Goal made the bold decision to start allowing NFTs to be displayed and sold on both Instagram and Facebook, testing this feature with a select group of users. This was a risk on Meta’s part, as no social networking site of that size had ever done that before. Now, months later, this risk appears to have paid off, as artists flock to Instagram to make use of the new feature.
Instagram Sees Big NFT Success
Several prominent creators have reportedly launched their NFT collections on Instagram and they sold out. For example, The Aku’s Dream Lab created by baseball star, micah johnson, supposedly sold out in about 11 seconds. As a result, it marks a nice redemption arc following a disastrous NFT launch last year.
2023 ends with a BANG 💥
Aku’s Dream Lab digital collectible sold out in 11 seconds on @instagram‼️The image previews concept art for a major location in Aku’s future and features various items Aku gathered during his travels as a digital explorer on Earth. pic.twitter.com/uz614RiQbb
— Aku 👨🏾🚀 Akutars (@AkuDreams) January 8, 2023
Other creators like Drifter Shoots, Dave Krugman, and the amazing Refik Anadol have had similar success marketing their collections to fans on the platform.
So as Instagram continues to roll out these features, more and more users around the world will gain access to its powerful tools. It’s not unusual for popular NFT collections to sell out quickly on marketplaces like OpenSea, but having these assets listed on one of the world’s largest social media sites is something else entirely.
As access to NFTs becomes easier for hundreds of millions of people, we may see an increase in out-of-stock collections in the near future.
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Image Credit via: Time
*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has been featured on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.
