NFT-controlled content has become one of the most prominent use cases for the technology, and has gained traction among some of the big players of late. The latest, see Web3 music platform, Audioadopt the model to access content from various artists under your banner.
In a recent announcement, the platform notes that it is adding a feature that allows specific NFT holders to access music by a certain artist. The news comes just weeks after Spotify began experimenting with tabbed playlists.
NFT activation is here 🔓
Now you can make exclusive content accessible only to your NFT holders!
It’s easier than ever to thank your loyal community for supporting your projects. pic.twitter.com/JA4oBUalgv
– Audio 🎧 (@AudioProject) March 9, 2023
That being said, Audius registered artists who have released their own non-fungible tokens can “door” your music and other forms of content in a way that only the holders of your collections can access. In the future, music fans can link their crypto wallets to Audius and access the catalog of the specific artist, where they will confirm that they have the required NFTs to listen to the music. In addition, they will have access to B-sides, previously unreleased songs, and other types of content that the artist may own.
Audius aims to drive fan engagement
The goal is to create deeper connections between fans and artists. According to Forrest Browning, co-founder and chief product officer of Audius, “A big focus for Audius from day one is to enable deeper connections and interactions between fans and artists directly.”
Continue adding,
“In the future, there will be many other ways to show an artist that you are a superfan, but if you buy one of their NFTs, that feels like a pretty strong signal.”
Interestingly, Audius aims to serve even artists who don’t own individual NFT collections. For example, if an artist is an active member of the NFT community of the BAYC community or any other collection, she can tokenize her content using those NFTs.
The new feature is the result of months of hard work. Audius began working on this feature early last year, with the ultimate goal of driving fan engagement.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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