After months of construction, starbucks Odyssey, the company’s Web3 loyalty program, has launched its first limited edition NFT “Seals”. piece 2000 “Mermaid Collection” was captured in less than 20 minutes, despite participants complaining of problems accessing the website due to high traffic.
The Starbucks Odyssey program is still in its beta phase and only those invited can participate. These people can complete questionnaires and make purchases in the store to earn stamps that can be collected and resold at Nifty Gateway.
As for the Siren Collection, it features the coffee company’s iconic mermaid, with individual stamps priced at $100. The lucky members of the loyalty program were able to purchase up to two stamps during the sale period and pay by credit card or by connecting their MetaMask wallet.
Starbucks Odyssey NFT sells out in minutes
Minting began on March 9 at 12 pm ET and the collection sold out in 18 minutes. Additionally, secondary sales have skyrocketed with the minimum price of a Siren Stamp exceeding $550 at press time. Interestingly, the stamps that members had unlocked by completing various tasks have already made their way to the Nifty Gateway secondary market, and they aren’t cheap. For example, the minimum price of “Holiday Cheer Stamp Issue 1” it has crossed $1390 with over $170,000 in trading volume at press time.
An NFT artist by the name of Guidenzo Fawkes took to Twitter to comment on this frenzy, noting that Starbucks had launched free NFTs and they were now selling for thousands of dollars.
1/6 Starbucks launched free NFTs and now they are worth $1500 USD 🧵 pic.twitter.com/i4ARJThGAj
— Guidenzo Fawkes (@guidenzofawkes) February 25, 2023
The Starbucks Odyssey program launched last December on the Polygon blockchain. is nicknamed the “state of the art loyalty platform” which claims to be easy to access even for non-crypto natives who can access Web3 by purchasing NFTs with a credit card.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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