Japanese auto brand Nissan has become the latest automaker to ramp up its Web3 efforts, filing four new Web3-related trademarks filed in the United States, while its Japan unit is experimenting with auto sales in the metaverse.
According to Nissan’s March 7 trademark filings with the United States Patent and Trademark Office (USPTO), the new filings cover its infinite, nismo and nissan brands
#NISSAN has filed 4 trademark applications for
▶️ INFINITI
▶️NISM
▶️ NISSANThe presentations outline plans for
Virtual Clothes + Cars
Virtual Goods Stores + NFTs
NFT Markets + Trading + Mining
Metaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t—Mike Kondoudis (@KondoudisLaw) March 13, 2023
Documents filed with the USPTO reveal Nissan’s plans to create clothing, cars, headgear, trading cards, toys, tickets, and a virtual NFT marketplace to trade and mint NFTs.
The company has also outlined plans for metaverse ad services and other “entertainment services” covering online video, images, artwork, tickets, audio, sounds, music and trading cards, along with a website that has information on everything. what is related to NFT and NFT proposed by Nissan. how they will work
There are also intentions for “non-downloadable computer software to be used as a digital wallet,” according to the filing.
Test drive a Nissan in the metaverse
Last week on March 8, Nissan Japan Announced is running a three-month “demo experiment” of its “Nissan Hype Lab” virtual store to “study, review, test, and purchase Nissan vehicles,” while in the metaverse.
“At the same time, we will examine the possibility of new methods of selling cars,” he wrote in a statement.
The test, which will run from March 8 to June 30, will allow customers to visit the virtual store “24 hours a day” through a PC or smartphone. Customers can create their own custom avatars and, between certain hours, can even interact with virtual sales staff.
Customers can place an order for the car and finalize purchase contracts through this virtual sales office, according to the announcement.
nissan too previously filed five trademark applications in October 2022 for some of its most prominent car models, including the SKYLINE, Z, and GTR.
At the time, trademark attorney Mike Kondoudis said the car brand’s filings indicated plans for NFT-backed media, online NFT marketplaces, digital wallets, NFT minting, trading and storage software.
Related: Keep an eye out for NFT trademark filings from top companies this year
Automotive giant General Motors has also been very active with NFT-related filings, with its latest trademark filings on February 16 covering its Chevrolet and Cadillac brands.
US automaker Ford Motor Company prepared its entry into the world of NFTs and the Metaverse last September, filing 19 trademark applications across its major car brands.
Despite the ongoing crypto winter and bear market, multinational corporations are still forging ahead with trademarked applications covering Web3, crypto, non-fungible tokens (NFTs), and Metaverse.
Kondoudis said there were a record number of trademark applications for NFT, Metaverse, and crypto-related products in 2022.