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Enterprise cloud spending is holding up well, but large enterprises are looking at vendor consolidation. This makes cloud marketplaces an increasingly relevant sales channel for B2B startups. — Ana
Beyond the good news: headwinds for early-stage startups
battery companies State of Cloud Software Spending Report it contained some good news for startups hoping to sell software to enterprise customers. Contrary to gloomy claims, “reports of the death of enterprise technology spending have been greatly exaggerated,” the venture capital firm said.
Our own Alex Wilhelm delved into these findings for The Exchange earlier this week and confirmed the good news: the sky isn’t falling for cloud software spending. However, headwinds are brewing for startups because money just doesn’t flow as freely as it used to.
