PROOF founders Kevin Rose and Justin Mezzell have just released an explosive update to Moonbirds Q1! Excitingly, they have released a YouTube video detailing the brand’s purpose and future plans. The YouTube video is over an hour long, so let’s dig in here!
What we know about PROOF and Moonbirds
Kevin Rose and Justin Mezzell teamed up to build PROOF, and subsequently released Moonbirds and Oddities. The story begins with Kevin’s Modern Finance podcast, which sparked in him a deep love for digital art. This love led him to create the PROOF podcast and bring in his trusted designer, Justin, to accompany him on the exciting journey of the “New Digital Renaissance.”
Together, they launched PROOF Collective Pass and were extremely successful, helping them develop a tight-knit community of art collectors and web3 enthusiasts. Soon, they released Moonbirds and Oddities, and teased “Project Highrise”. This gallery venture was ultimately scrapped because they wanted art to be the cornerstone of the PROOF, Moonbirds and Oddities experience. Ultimately, the PROOF team believes that art demonstrates our collective humanity and forms an unbroken chain of our shared human experience.
PROOF created Moonbirds, an NFT collection of 10,000 items. They subsequently launched Moonbirds in April 2022 and the collection was a hit from the start. Notably, Beeple and Jimmy Fallon were among the collection’s earliest owners. The PROOF collective is exclusive and only available to members. Moonbirds NFTs also offer entry to this exclusive group, so their success was not surprising given the advantages of the Proof ecosystem.
Join the digital renaissance: PROOF’s purpose and future
So what is the purpose of PROOF now? Test ecosystem now has a simple purpose: to create unique experiences that allow collectors to connect with artists and champion their art. The entire PROOF ecosystem will be connected by this single goal. As part of this effort, PROOF Collective has morphed into “an art collective supporting the Digital Renaissance.” In 2025, when the Collective Pass expires, pass holders will become “Moonbirds Elders” or another name chosen by the Collective. The focus will be on making Moonbirds the ultimate PFP for art collectors. Also, the team is introducing mythical. Mythics will be an extension of the wider Moonbirds community and the “builders and citizens of the Digital Renaissance.” Although to be clear, Mythics will not have access to the art drops.
To clarify, until January 2025, nothing will change for the PROOF collective. Therefore, all deliveries and member benefits will go ahead as promised, with some additional benefits for Moonbirds owners. After January 2025, the community will have Lunar Bird Elders. Excitingly, Moonbirds and Elders will be eligible for exclusive products and experiences, though Elders will get a “boost” in some benefits.
The PROOF team expressed their appreciation to the community for giving them the opportunity to experiment and reflect over the past few months. They are excited to embark on a new phase of discovery, execution, and most importantly, the creation of amazing art!
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