Immutable continues its partnership with Warner Bros with the launch of Discovery Sports’ web3 mobile game Blocklete Golf on Immutable X.
Warner Bros web3 adoption
Last month, Warner Bros added a web3 quiz game to create the Bleacher Report Watch-to-Earn (B/R W2E game). Additionally, Warner is expanding its partnership with Immutable by migrating Blocklete Golf from the Flow blockchain to Immutable X. The migration is reportedly due to “fast transactions and gas-free NFT minting backed by strong security and decentralization.” of Ethereum”.
Andrew Sorokovsky, Immutable’s Vice President of Global Business Development, commented that,
“(Warner Bros.) dedication to pushing the boundaries and early adoption of web3 demonstrates that decentralized solutions are on the fast track to mass adoption, offering millions of people new and exciting ways to interact with entertainment media while they retain full control over their digital assets. ”
Additionally, Yang Adija, WBD Sports’ SVP of Digital Operations and Innovation, called the move to Immutable “a natural choice for us.”
block golf
Blocklete Golf is an interactive traditional mobile golf management game that allows players to guide golf characters through virtual links in PvP matchups and tournaments. The game features the evolved Play-and-Earn model, which has become the default for many games looking to move away from the Play-to-Earn model, which saw Axie Infinity rise to stardom during the last bull run.
CryptoSlate reported on moving away from ‘Play-to-Earn’ since April 2022 in an interview with Polkastarter co-founder Daniel Stockhaus who argued that web3 games should not be focused on a purely ‘Play to Win’ model. He said,
“I don’t think it should be about winning by clicking inside the game (…) That doesn’t provide value, it doesn’t create a good world or a good economy.”
Blocklete Golf seeks to set the game apart from other web2 mobile games by allowing players to collect, train and trade unique NFT-based avatars or use them to compete with others.
Blockchain Adoption
The Flow blockchain has been the first choice for several US-based companies, such as the NBA and UFC. However, increased activity on the Immutable X blockchain and adoption by companies like Warner Bros indicate a greater appreciation of decentralized technologies by legacy web2 brands.
While Flow submitted a permissionless smart contract offer in July 2022is based on an original scripting language called Cadence, unlike Immutable X, which uses Solidity, which is more widely used. Additionally, cross-chain connectivity could be seen as a reason to explore alternatives to Flow, given that Immutable X is an Ethereum Layer 2 solution that can potentially integrate with other EVM chains.
