Amazon sends a notice to its rivals that it is expanding its offering of designer products.
Amazon (AMZN) – Get a free reportYou may be taking a page out of your competitors’ strategy playbook, which is generally not like them. The new move by the giant technology company comes through its rival Target. While Target has been around longer than Amazon, it didn’t build its global business as quickly and as dominantly as Amazon has.
Aim (TGT) – Get a free reporthas been partnering with specific designers to bring new and unique offerings to its clients for a couple of decades. It all started in 1997 when Target hired designer Michael Graves, and more recently, Target has partnered with social media influencers like Tabitha Brown to keep fashion trends relevant and unique. Target also recently partnered with beauty brand retailer Ulta with a mini Ulta beauty experience with a store-in-store concept.
DON’T MISS: Target makes big move to compete with Walmart and Amazon
Amazon has several partnerships and stocks many of the best brands. Some of the top designer brands that customers can shop through Amazon are Gucci, Jimmy Choo, Michael Kors, Rachel Ray, and more. Now Amazon is expanding a major brand with its own unique shopping experience within the Amazon platform.
Amazon opens Martha Stewart store
When it comes to home design, one name comes to mind more than others, Martha Stewart. Stewart has been in the spotlight for decades, exploring all kinds of design concepts. Housewares designed by Martha Stewart carry a certain swagger of design and utility at the same time.
Amazon isn’t new to selling the Martha Stewart brand on its site, but it is launching a store within its media platform dedicated to the brand in all its facets with The World of Martha. This store is a way to find all of Stewart’s products in one place.
“There is no better place than Amazon to buy my products and recipes. The World of Martha offers all the essentials I love and can’t live without, in one place. Plus, everything Amazon is known for: reliability, selection and fast delivery,” Stewart said when asked about the new Amazon store. “Amazon has been wonderful to collaborate with over the years, and it makes sense for us to come together to expand the Martha Stewart brand and create a convenient destination filled with beautiful whole-home essentials.”
It’s no joke that trying to find the right layouts can be a daunting task, even with the ability to type them out on the computer. There is a lot of scrolling, reading comments and reviews trying to find the right product. If shoppers want to know the quality of a product before they buy it, seeing the Martha Stewart brand is a good clue that it will meet or exceed expectations. “Amazon is proud to be the one-stop-shop for Martha Stewart essentials,” said Amazon Home Vice President Mike Popchuk. Popchuk went on to say, “Creating an immersive brand store, while adding a new selection of items to Martha’s World, is in line with our goal of continuing to elevate the customer experience and expand our product offering.”
The Stewart Collection is not exclusive, but the purchases are unique
The Martha Stewart brand is not exclusive to Amazon, shoppers can also find the brand at Walmart, Target, Macy’s, and Kohls. What Amazon’s The World of Martha store offers is more of an experience for shoppers, rather than the exclusive ability to shop the brand.
Martha’s World is a unique way to get the best of Martha Stewarts products in one central location. Amazon provides the ability to simply click add to cart and the rest of Amazon’s shopper AI does the rest. Helps make selections based on what was added to the cart to help complete the collection.
Martha Stewart featured her favorite items from World of Martha on Amazon Live on February 15, but they can still be viewed here. Stewart will showcase her favorite cookware, bedding and other homeware collections featured on the new Amazon storefront.
