Many companies have used nostalgic marketing to create a solid connection between a product and customer emotions. This strategy promotes an element of familiarity and creates a positive association that, if managed correctly, could develop a loyal client base.
For many years, McDonald's has been one of the largest companies that are in the bank of the Nostalgic Association of customers with their brand, which has used its advantage to become the fast food giant that is today.
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From his iconic yellow arches and the Happy Comed Rojas boxes to his character of Ronald McDonald, McDonald's has remained relevant and has maintained the competition through innovation while maintaining his image of decades but worldwide recognizable.
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In recent years, McDonald's began bringing some of his most iconic toys, including his Happy Food Relations Toys In Canada in 2019 to celebrate the 40th anniversary of the first happy meal. More recently, in 2024, he presented collectible cups in the United States
McDonald's binds to Pokémon to create happy and nostalgic food.
McDonald's ( (MCD) ) announced The national launch of his new collaboration of happy meals for limited time with the favorite franchise of Pokémon childhood fans.
Each happy food design presents a dragon type Pokémon, which includes Charizard, Pikachu and Dragonite Together, Rayquaza and Roaring Moon. It also comes with a package of Pokémon exchange card games that contains four of the 15 cards available, a Pokémon poster and a sticker sheet.
Pokémon is a Japanese world -renowned media franchise that began in 1996 and since then has developed a large fan base creating multiple video games, animated series, movies, products and commercial card games.
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Pokémon's trade card game is a strategic game in which players fight each other using cards with a specific Pokémon. These cards have become some of the most valuable and highly desired collectible items: they can be valid to millions of dollars per card.
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“As they do for McDonald's, our fans have deep nostalgia and love for the Pokémon brand. We are delighted to build on those great memories and create a new moment of fun and happiness with the new Pokémon Happy meal, ”said McDonald's Senior Marketing Director, Guillaume Huin.
McDonald's makes a strategic commercial movement to promote their application and keep committed customers
Recently, McDonald's has been encouraging customers to download their application by providing value offers through offers and discounts on the application available throughout the country or adapted to their specific location.
In McDonald's last earning calls, the financial director Ian Frederick Borden said that although a minority of customers uses the McDonald's application, it continues to grow in importance and eventually assume a more important role, since it is a way to obtain commercial information to provide best value to your customers.
“… Obviously we will give life to life at an individual level with many data and ideas, which allows us to really effectively direct the value that is more relevant to that individual consumer,” Borden said.
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In his last association, McDonald's wanted to take another step by creating a free application of Pokémon trade card games in which, for each happy meal, customers will obtain a unique exchangeable code to unlock 24 packages sand watches and 12 wonderful watches. These can be used to open two digital reinforcement packages and select a randomized digital card as part of the Wonder Pick function in the Pokémon Trading Card Game application.
This bonus in the game can only be obtained by ordering Pokémon Happy food through the McDonald's application, which is a great commercial strategy so that the fast food giant promotes its application, increase the downloads and collect customer data.
To add an immersive aspect to this unique association, customers can visit the restaurants of McDonald's sponsored selected throughout the United States during Certain weeksAs of December 2024 to March 2025, to experiment in person Foldillaswhere customers can catch Pokémons and participate in Battles Raid in the transformed gyms of McDonald's.
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