Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, televisions, home theater products and kitchen appliances, just to name a few. It is traditionally used to remind the world that it is a major competitor in all of those areas, while also offering a peek behind the curtain of some more cutting-edge technologies.
In 2024, for example, Samsung's CES press conference covered all the usual iterative updates (new TVs, new projectors, new sound bars), but also offered some first looks at genuinely futuristic products. And while we won't be seeing transparent MicroLED displays at your local Best Buy anytime soon, you can already buy the Music Frame speaker that was first shown at CES 2024. But it's the two-time CES veteran Ballie robot that The most we hope is that it shows up again, ideally this time with a real-world release date.
What to expect at the Samsung CES 2025 press conference
Or maybe Ballie will be more autonomous this time. This would fit better with the “ai for everyone: Every day, everywhere” theme that the company has announced for its presentation in Las Vegas. The Korea-based giant has already posted several weeks of early CES announcements on its online newsroompromoting refrigerators and appliances enhanced with artificial intelligence and integrated displays. But there are non-ai things, too: Samsung has previously announced a 27-inch QD-OLED gaming monitor, and the company is teaming up with Google (!) to offer Eclipsa, a new 3D audio technology that apparently aims to be an alternative. to Dolby Atmos and DTS.
One thing you shouldn't expect to see in Las Vegas: the rumored Galaxy S25 line of smartphones. If it follows its recent schedule, Samsung will probably schedule that presentation for the second half of January, when it will have the focus of technology news to itself. (Last year it was an event on January 17, which was announced on January 11).
Samsung CES 2025 Live Stream
You can watch the Samsung CES press conference as it happens here. The broadcast will begin on Monday, January 6 at 5:00 pm ET. (We will add the embed once it is available.)
