Another day, another new Threads feature. The Meta app”” will implement a feature that allows users to re-share photos and videos to their timelines with credit to the original author but without the original post attached.
Once available, users will need to long-press on a photo or video in their feed and select “use media.” They can then compose a new post with the clip image attached, with a watermark of the original poster in the top left corner. “This is a quick and easy way to add your creative shots to trending images and clips without posting quotes,” Threads boss Adam Mosseri wrote on .
The feature is supposed to make it easier for people to share other users' work with some credit going to its original creator. Mosseri has received a number of complaints on Threads from frustrated users who see their work scammed without credit. In a post last month, Mosseri said Meta was “trying to shift more distribution from aggregators to creators on both instagram and Threads,” though he acknowledged it can be “very difficult to do” when the original post was removed from a page that does not Platform metaproperty. On instagram, the company recently tried to push creators over aggregators.
However, judging by some of the reactions to the latest Threads update, several creators are still unhappy with Meta's approach. “It just seems like blatant theft of content,” said one photographer. . “Citing the post is a much more effective way to share someone's content with your own comments while also giving credit to the creator,” said another user. .
in a Meta noted that individual creators can turn off media reuse in their app settings, so it's possible to block their posts from being shared this way. (There are also settings to prevent others from quoting posts entirely.) However, for those concerned about accounts copying their posts in the interest of , there is still little a user can do to prevent less scrupulous accounts from copying their content with screenshots. or other means.
