click is its program that allows creators to make money with short-form videos. The company announced a new monetization program that will allow the app's influencers to earn money from Spotlight videos that are one minute or longer by earning a share of the ad revenue from their content.
The change will streamline Snap's monetization features in Spotlight, its app, and Stories, where Snap first launched its feature. It also means the company its Spotlight rewards program, the creator fund-like deal that paid creators directly. That program will be suspended on January 30, 2025, and the new monetization agreement will take effect on February 1.
Snap announced the update as TikTok moves closer to a full ban in the United States. The ByteDance-owned service is currently facing a January 19, 2025 deadline to sell it or be banned if it doesn't intervene. In its announcement, Snap notes that Spotlight's audience has “increased 25% year over year” and that “there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories.”
Under the new “unified” program, creators are eligible to earn money from videos or Spotlight Stories if they meet the following requirements:
-Have at least 50,000 followers.
-Post at least 25 times a month to Saved Stories or Spotlight.
-Post to Spotlight or public Stories at least 10 of the last 28 days.
-Achieve one of the following in the last 28 days:
-1 million featured views
-12,000 hours of viewing time
Some of those metrics are a bit higher than Snap's previous ones for Stories, which set the bar at just 10 Stories posts per month. But, as TechCrunch gradesThe new threshold is much higher for Spotlight creators, who were previously able to earn money from the company's creator fund with just 1,000 followers and 10,000 unique views. The change also pushes creators to create longer content for Spotlight, since they can no longer be paid for videos under one minute.
If TikTok ends up being banned, Snap will be one of several platforms trying to attract creators to their product. And while the app is primarily known for its private messaging features, the company says the number of people posting public posts has “more than tripled” in the last year and that it will “evolve and expand the total rewards available to creators.” “. forward.
