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The New York Red Bulls announced a 13-year blockchain-related partnership with Sports Illustrated Tickets, renaming their headquarters in Harrison, New Jersey, “Sports Illustrated Stadium.”
At the heart of the partnership is Sports Illustrated Tickets' blockchain platform, Box Office, which was developed in collaboration with Ava Labs, according to a press release shared with crypto.news.
This technology will use the Avalanche (AVAX) blockchain to create a secure and interactive ticketing system for all events at the 25,000-seat stadium. Speaking to crypto.news, Sports Illustrated Tickets CEO David Lane said Avalanche was selected for this project due to its high speed and scalability.
“Avalanche allows the creation of custom subnets, providing flexibility and control for managing ticketing data,” Lane added.
For attendees unfamiliar with blockchain, it will be helpful to think of it as a way to verify and protect digital information. In this case, each entry becomes a unique digital asset that fans can safely store in digital wallets.
This setup prevents counterfeiting and allows for efficient transfers or resales, giving both buyers and sellers peace of mind.
“Each ticket is a unique and verifiable asset recorded on the blockchain, making duplication impossible,” the SI executive said.
Blockchain turns tickets into fan memories
Beyond its security benefits, the AVAX blockchain integration turns tickets into dynamic digital assets. These assets could include perks like custom content or exclusive offers, such as discounts on concessions or products like “limited-edition t-shirts, scarves, or digital collectibles featuring player signatures or team logos.”
Sports Illustrated Stadium will be one of the first venues to integrate such features, potentially setting a new standard in sports and entertainment.
The ticketing system also includes nft options. Unlike regular banknotes, nfts offer additional layers of interactivity and collectibility. Fans can receive personalized digital memorabilia from games or concerts, turning their tickets into mementos that can be shared or traded online.
