Multiplayer Battlefield Game moonbeam, which combines immersive gameplay and intense combat experiences with powerful web3 elements like asset ownership and peer-to-peer trading, is creating a playbook for the broad adoption of blockchain gaming. The creators of Moonray aim to engage players with exciting gameplay and then introduce cutting-edge blockchain-enabled features to provide an enhanced gaming experience not possible in traditional games.
Gaming and crypto features are not “mutually exclusive”
Many blockchain games have struggled to gain traction due to user experiences with high barriers, such as downloading web3 wallets, escrow of digital assets, or lag times that hinder gameplay. Popular games like Axie Infinity and The Sandbox experienced a mass exodus of users due to slow loading times and high transaction fees caused by their underlying blockchain architecture. Furthermore, an excessive focus on aspects of blockchain such as DeFi and Yield Farming limits the appeal of games to a core user base.
According to Hans Andersson, Chief Business Officer (CBO) and co-founder of Moonray Studios, to attract more than 3 billion players to web3 games, creators must give them what they want most: engaging gameplay. “To achieve broad adoption, you need to compete for those users with the product they want.” he says. However, exciting gameplay and crypto features “are not mutually exclusive.” It is about improving the gaming experience by implementing features that cannot be created without blockchain technology and raising the bar for all game publishers on how to serve their customers.
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Blockchain elements can drastically improve the gaming experience.“We are at the forefront of the huge technological upgrade that online gaming is about to experience.” Andersson gets excited. “We are creating certain features that are only possible by integrating blockchain into the game… it is not unreasonable to think that these types of features, and the business models built around them, will become normalized in online games.”
A 'soft, soft' approach to converting traditional players
Moonray chose to gain a large user base with its main feature: gameplay.launch in epic games and <a target="_blank" href="https://x.com/moonraygame/status/1846946189444256050″ data-wpel-link=”external” target=”_blank” rel=”nofollow external noopener noreferrer”>expanding to PlayStation 5. This approach allows the game to engage traditional gamers while adhering to the current web3 policies of industry giants like Sony. “Gameplay is the most important factor for the success of a game and naturally that's what we want to get right and show first.” Andersson explains.
“A central part of our approach is to work closely with the major distribution platforms within their existing restrictions so that we are well aligned once they integrate blockchain.” Along with the traditional launch of Moonray, the team has been developing its blockchain infrastructure. “We will soon implement the first blockchain functions.” he says.
Last month, Moonray announced its integration with Coinbase's ethereum Layer 2 scaling network, Base, to introduce key blockchain-enabled features to the game, such as a fully tradable nft collection of playable character skins, giving players a true property within the Moonray universe. “Digital asset ownership and peer-to-peer trading, as well as infrastructure for competitive gaming, are two things we will be showing soon.”
By following a pragmatic approach that looks at the needs and pain points of all stakeholders, Moonray is creating a path for the successful adoption of blockchain gaming, focusing on gameplay without ignoring the powerful advantages that web3 games offer. “The blockchain gaming space is waiting for notable titles that can serve as an example of how to do it “right.” “We would love to think we are one of those games, but we have a lot to build on.”
