Meta's Threads is running another test that could address a major, long-standing complaint about the service. The company is experimenting with allowing users to set the non-algorithmic “next” feed as the default, Mark Zuckerberg. in a publication.
The change, according to Zuckerberg, will allow users to select any feed as the default, including the recently announced one. But long-time Threads users will probably be relieved to finally be able to make “follow” their default view. Until now, Meta has pushed users to its algorithmic “for you” feed, which has long been criticized for its problems and for pushing a mix of strange posts from strangers to the top of users' feeds.
As part of the test, Meta will also make the ability to change your feed “more visible” in the app. Zuckerberg did not share how many users would be part of the test or how long it might take until the feature becomes official. “I'm interested to see how and if people use this,” he wrote.
The update is the latest in a series of changes that Meta has pushed over the past few weeks as it takes on rival Bluesky. Bluesky, which has seen an influx of new users since the election, defaults to a feed of content from the accounts you follow and does not have a centralized algorithmic feed, although it has had custom feeds for more than a year.
