Bose has acquired high-end audio brand McIntosh – a move that Bose says will “significantly” expand its product line. The acquisition, which also includes McIntosh subsidiary Sonus Faber, also “opens up new opportunities in the automotive sector”, as both companies plan to work together to expand their car audio offering:
Leveraging Bose's more than 40 years of experience in automotive audio and McIntosh Group's legacy of performance and design, the brands will work together to expand their research and continue to design authentic in-car experiences that redefine automotive sound.
It doesn't look like Bose or McIntosh will be making any changes to their existing products. Bose says it will continue to release its headphones, speakers, sound bars and car audio, while McIntosh and Sonus Faber will continue to develop premium audio products, including amplifiers, speakers and turntables.
The consumer audio industry has become increasingly consolidated over the years, and Masimo has acquired several well-known brands such as Polk, Bowers & Wilkins, Denon, and more when it bought Sound United in 2022. Meanwhile, Samsung acquired JBL and Harman Kardon's parent company Harman in 2016, and Sony bought headphone maker Audeze last year. Voxx International also owns a ton of audio brands including Klispch, Pioneer and Onkyo.
“For the past six decades we have provided the best premium audio experiences possible; Now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life at home, on the road and in the car,” Bose CEO Lila Snyder said in the press release. “We look forward to honoring the legacy of these brands, investing in their future and pushing the boundaries of audio innovation to give customers experiences they've never heard before.”
