G.Q., the New York-based men’s magazine, is launching an NFT collection that will offer its fans several benefits. Holders of these NFTs will have access to magazine subscriptions, products, and live events. To bring the collection to life, GQ magazine drew on the expertise of four renowned artists: REO, Chuck Anderson, Sewath Attafuah and Kelsey Niziolek.
The company challenged the foursome to use their motto, “Change is good,” as a guide in the generation of digital art that would later form the collection. The end result was that each artist came up with more than 100 “unique traits that could be combined in infinite ways.” These traits were then algorithmically combined to form the basis of the 1,662 “GQ3 Problem 001: Change is good” NFT.
We are pleased to announce the first release of GQ #web3 digital art release, the GQ3 Issue 001: Change Is Good collection https://t.co/Af6ZrG6DHK pic.twitter.com/lPx5FjWa4t
— GQ Magazine (@GQMagazine) February 15, 2023
Minting is scheduled to start on March 8 in phases, with an allowlist made up of your Discord members getting the first few dibs. Each piece will cost 0.1957 ETH, or $328 at press time. The price is meant to honor the year GQ magazine was launched some 66 years ago.
A statement from the project’s official website reads:
“When you create artwork from this inaugural collection, you also get a pass to unlock the GQ universe. Your token will allow you to claim a bunch of GQ perks: a magazine subscription, GQ Box, exclusive GQ3 merchandise, a ticket to the first GQ3 party in New York City, and more. It will also bring you into the GQ3 community as a founder and holder with continued access to live events, a special GQ Discord section, and frontline status for future releases.”
GQ magazine joins other leading publications in adopting Web3
By launching its own NFT collection, GQ Magazine is following in the footsteps of other legacy publications that have embraced Web3. In the recent past, TIME magazine and CNN have launched their own collections.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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