TikTok will allow advertisers extract content from Getty Images by using the platform's ai ad creation tool. With the integration, advertisers can use images and videos licensed by Getty to create ads containing ai-generated content, including ai avatars that look like real people.
The integration will be available through TikTok's Symphony Creative Studio, an ai-powered video generation tool that launched today for all advertisers. This tool can generate a video based on a product description, add an ai avatar to “speak” over it, and even incorporate ai-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as “remix” an existing one.
“This collaboration offers seamless integration with TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can easily create powerful and engaging content, first on TikTok. “Peter Orlowsky, Getty Images' senior vice president of global strategic partnerships said in the announcement.
