McDonald's recent cryptic post <a target="_blank" href="https://x.com/McDonalds/status/1856374471537635332″ target=”_blank” rel=”noopener”>in x has sparked widespread speculation, with fans and investors trying to decode the brand's message.
The short video, posted on Tuesday, hints at a possible announcement on November 18, leading some to believe it could mean the return of all-day breakfast.
Others, however, suspect a collaboration with the popular nft project. <a target="_blank" href="https://x.com/doodles” target=”_blank” rel=”noopener”>scrawl, a theory that has led to a notable increase in nft trading activity for the collection.
What was the post about?
On Tuesday, <a target="_blank" href="https://x.com/McDonalds” target=”_blank” rel=”noopener”>McDonald's shared a short animated video on instagram with a smiling face, the date “11/18,” and a purple background.
The video includes a McDonald's hash brown next to a cup of coffee marked “hot contents.” After a pink hand removes the cup, a ring of coffee remains, forming a smiling face with one eye placed outside the outline.
The video also includes original audio, with lyrics suggesting “waking up next to you,” leading some to speculate that McDonald's could be hinting at the return of its all-day breakfast menu, while others suspect a possible collaboration. with Doodles, a popular nft project.
How did this affect the nft market?
Following the release of McDonald's post, Doodles nft trading volume increased significantly.
According to data from CoinGecko, the collection's trading volume increased by 565% in a 24-hour period, reaching 766 $eth. This increase was further driven <a target="_blank" href="https://x.com/HuinGuillaume/status/1856123873781330395″ target=”_blank” rel=”noopener”>by a message from Guillaume Huin, McDonald's senior marketing director, who hinted at an upcoming “collaboration” with an “excellent fan base,” intensifying speculation about the nft connection.
The possible link with McDonald's also caused a 33% increase in the minimum price of Doodles nfts, which rose to 2.71 $eth in the same 24 hours. Speculation about a possible collaboration with McDonald's has drawn notable attention within the nft community.
Official details of McDonald's release will be revealed on November 18, leaving the public waiting to see if the announcement will involve a revival of all-day breakfast, a digital collaboration, or another surprise.
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