amazon's next ideas for growing its grocery business could blur the lines between Whole Foods and amazon Fresh by intertwining the two companies' fulfillment networks in a new series of experiments. amazon-is-looking-to-revamp-its-grocery-delivery-cc0cb57d”>according The Wall Street Journal.
amazon has reportedly started shipping Whole Foods products from 26 amazon Fresh fulfillment centers and plans to build a microfulfillment center at Pennsylvania's Whole Foods Market and stock it with amazon Fresh groceries and household items. Another part of the plan includes an experimental “amazon Grocery” inside a Chicago Whole Foods that offers brands and groceries the upscale store wouldn't normally carry, according to WSJ.
The goal of the tests is to give amazon customers a way to buy products “ranging from organic produce to Tide detergent to Cheez-It crackers” from a single source, rather than from multiple stores, the company said. Diary writes. Doing so could give its grocery businesses “greater scale with online customers” as it tries to move deeper into a market dominated by companies like Walmart and Kroger, which already deliver orders from their many brick-and-mortar stores.
