Leading NFT market aggregator and analysis platform, nft go, has published its latest annual market report. The comprehensive 187-page document reviews the events that have taken place in the NFT market over the past 12 months and offers some insights into what new trends to expect this year, along with some predictions. In particular, the report looks at the type of trading strategies whales employ to stay ahead, what types of NFTs investors favor, and the age, region, and gender distribution of traders.
Additionally, the report highlights how major brands are using non-fungible tokens to establish a presence on Web3. These include the likes of Starbucks, which launched the Odyssey program to create deeper engagement with its customer base. As well as Nike with CryptoKicks and Adidas, whose NFT project allows fans to contribute their own designs. Other major brands covered in the report include Samsung, Gucci, McDonald’s, Lamborghini, SalesForce, Coach and Jarritos.
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NFTGo Report: Degens Expects NFTs to Grow in Presence by 2023
Also, the report covers the opinions of various degens and what they think the market holds this year. Many expect non-fungible tokens to take center stage, with builders focusing on utility rather than speculation. Some areas where collectors can expect to see more use cases emerge include the ticketing industry, the gaming industry, and real estate. While more savvy users expect to see an increase in investment protocols focused solely on NFTs and the use of NFTs to safeguard intellectual property rights.
FungibleTokn notes, “I expect to see gaming, access and ticketing, as well as AI-related projects lead the way in 2023. I believe fractionalization will also become more prevalent in 2023. Fractionally owning and trading real estate, construction art or other high value assets. Fractionally own and trade NFT collectibles or other rare items as well.”
That being said, 2022 was tough for the NFT market, and this is also highlighted in the report. The second half of the year saw more sellers than buyers of non-fungible tokens.
The full report can be accessed here. It breaks down data on investor behavior and outlines upcoming trends to watch out for. As a result, it contains all the information needed to navigate the exciting world of NFTs.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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