Morph Announces Launch of Mainnet on Ethereum, Paving the Way for Consumer Blockchain Adoption

(PRESS RELEASE – New York, NY, October 30, 2024)

transforma global consumer layer to drive blockchain adoption, today announced the launch of its mainnet on ethereum. The mainnet launch marks a major milestone in building Morph's consumer layer, serving as an expansion beyond a typical Layer 2. Morph's consumer layer directly addresses the root causes of limited blockchain adoption, allowing ecosystem participants to exchange real assets and engage in transactions. Projects already being built on Morph can now transition to the mainnet and continue developing their technology with this expanded scope, further driving consumer layer growth.

Cecilia Hsueh, CEO and co-founder of Morphcommented on today's news: “The launch of Morph on the mainnet marks a significant step in our mission to bring blockchain to the masses. Currently, dApps are not designed for everyday users; We are working hard to change this. “This milestone drives our vision of a scalable, secure, decentralized infrastructure, giving developers and users the tools they need to build and interact with the next generation of consumer-centric decentralized applications.”

Morph's consumer layer is a carefully designed ecosystem of technologies, services, and features that combines zero-knowledge and optimistic rollups to strengthen both security and performance. To date, blockchain adoption has been slow due to regulatory, scalability, and performance issues. On the other hand, the newly launched mainnet offers builders a blockchain experience that is scalable, secure, and easy to use for non-crypto natives, enabling endless possibilities for consumer blockchain applications.

Morph's mainnet launch follows its previous Holesky Testnet which featured key updates, including an EIP-4844 Optimistic zkVM integration to reduce transaction costs and a revamped bridging mechanism to finalize withdrawals in a single transaction. Aiming to improve performance and infrastructure, the testnet recorded more than 6 million wallet addresses, 100 million transactions, more than 200 projects deployed, and more than 1 million members joined the community.

“Our goal is to be the one-stop shop for all builders around the world to come build and be able to achieve success in the projects they are working on,” he said Azeem Khan, COO and co-founder of Morph. “While decentralization is important in technology, the inability of builders to navigate the resources needed to build, launch and scale their companies is something we are here to address. It's time for a chain by and for builders. “That's Morph.”

As part of Morph's vision to revolutionize the blockchain industry by transitioning from a technology-focused niche to mainstream utility, Morph's consumer layer approach differs from other blockchains that focus strictly on technical aspects without achieving widespread adoption. To address these challenges, Morph provides builders with key resources, including financing, incubation, acceleration and go-to-market strategies to keep consumers top of mind. Initiatives such as the recently announced x.com/MorphL2/status/1833663000881865159″ target=”_blank” rel=”nofollow noopener” data-wpel-link=”external”>Centralized Exchange CoalitionAn initiative comprised of major centralized exchanges, it allows builders to bring their projects to market, attract users and access essential financing. Through this comprehensive support system, Morph enables builders to succeed, driving the next wave of blockchain innovation.

About Morph

transform It is the global consumer layer, which acts as the distribution center for the resources that builders need to launch and scale to the mass market. It leverages a hybrid solution of ZK and Optimistic roll-up technology and a decentralized sequencer to enable unlimited possibilities within core audiences, making it an easy-to-use option for developers who require a chain to create these types of applications. Bitget, the world's leading cryptocurrency exchange, is an original investor in Morph that will continue to play a role among other investors in shaping the Morph ecosystem.

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