Twitter is easing its advertising policies to allow cannabis companies to promote their brands on the service. The changes that Twitter makes major social media platform to welcome cannabis ads within the United States.
“In the future, Twitter will enable advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services,” the company said. in a blog post.
While the change will allow companies that sell cannabis products to advertise their businesses, there will still be some about what can appear in ads. As Axios , ads cannot directly “promote or solicit the sale of cannabis”, with the exception of certain CBD products. There are also age and location-related restrictions that limit who cannabis-related ads can target.
The change is the latest way Twitter has tweaked its rules under the leadership of Elon Musk to allow content that was once banned. The policy update also comes at a time when many advertisers have the platform or how much are they spending By opening up to cannabis companies, which until now have had extremely limited options for reaching people on social media platforms, Twitter has an opportunity to attract a new set of advertisers.
In its announcement, Twitter suggested that cannabis businesses could reach a large audience on the platform, noting that the cannabis-related conversation “is broader than the conversation around topics like pets, cooking, and golf, as well as food and beverage categories, including fast food. food, coffee and liquor.”
All Engadget Recommended products are curated by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you purchase something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publication.
