There are travelers who do a little “bleisure,” which is basically a fancy word for sneaking a little work into a leisure trip and/or extending a business trip for a few unrequired days, and those who look for “deception destinations.” . ”(smaller cities with a similar atmosphere to what is usually a larger, more expensive destination).
“Then there are the 'extravagant life trips' and 'justifications' trips, particularly on TikTok: new buzzwords for what are long-existing travel practices, but which seem to appear every time one opens the app “.
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But when it comes to trends that are expected to grow greatly in 2025, travel booking platform Booking.com (BKNG) just support something called “noctourism” (trips designed around activities, like stargazing or exploring city lights on vacation) that can only be done once the sky darkens.
What is night tourism and how you can do it: a brief guide
Figures from Booking.com's annual Travel Predictions research show that 62% of 27,713 people surveyed in 33 countries were interested in visiting destinations especially known for their darker skies, while 72% were specifically looking for stargazing experiences. . Another 59% would consider traveling for a unique cosmic event like the Great North American Eclipse in April 2024, while 57% have heard of constellation tracking and would give it a try.
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In that sense, the Norwegian city of Tromsø has been gaining popularity among North American and British tourists.
“Tromsø is the largest city in northern Norway and is hailed as one of the best destinations to experience both the northern lights and the midnight sun phenomenon, but not during the same time of year,” writes Booking.com.
Another destination that has (somewhat strangely) been singled out by tourists for its nightlife is the town of Tignes in the French part of the Alps.
While winter skiing is the most obvious daytime activity there, the city is also increasingly known for its nighttime après-ski scene that includes “traditional alpine delights, sun-drenched terraces, bars and clubs for dancing the night away.” . “
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Here are some other travel trends you should know about for 2025
Other trends identified by Booking.com include following an ai-generated itinerary for fun or just to see where it will take you, “Boyz II Zen” wellness retreats that were once popular with women but are increasingly being run by all-male groups . and a growing number of people in their later years seeking trips with more adventurous elements than in the past.
Just over 23% of baby boomers (generally classified as those born between 1955 and 1964) surveyed said they were interested in trips that involved some level of adventure. This already represents a 10% increase over 2024 figures, while another 23% specifically said they are interested in pushing beyond comfort zones.
The most common activities for travelers over 60 who want to push the boundaries include horseback riding (31% of respondents expressed interest), wine raves (27%), skydiving (11%), sand surfing ( 11%) and cave diving. (10%).
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