Google plans to ban advertisers from running ads related to the US presidential election after polls close on November 5. axios information This is the second time Google has decided to ban election ads once the polls close, after first implementing the policy during the 2020 election.
Google says it is recreating the policy again this year “out of an abundance of caution and to limit the potential for confusion, given the likelihood that votes will continue to be counted after Election Day.”
During the last presidential election in 2020, it took days for President Biden's victory to be confirmed after an influx of mail-in voting during the pandemic. Google's policy applies to any US election ads or any ads that reference the US elections that run through its advertising platforms, such as Google Ads, YouTube, Shopping ads and further.
Meta is also blocking new political ads during the final week of the US election campaign, as it did in 2020. It has also required advertisers to disclose when they use artificial intelligence or other digital methods to alter ads.
