Ticketmaster which will be the first ticketing company to take advantage of new features coming to Apple Wallet with iOS 18. According to a blog post from the company, Ticketmaster tickets viewed in the Apple app can display improved information, such as city maps. places and directions to park. , local weather forecasts, and recommended Apple Music listening. Teams and event spaces can also choose to add links to their own apps or websites that customers can access from their Wallet entries.
The company is first applying the new technology to two sporting events this year and said it will roll out the capabilities to more events in 2025. While Ticketmaster touts its role as the first to adopt the new Wallet ticketing experience, the new features do not. It will only be available for that company. Considering Ticketmaster was in the PR pictures. new features, it seems likely that the companies had an agreement on how they would jointly promote the updates.
Apple Wallet has several updates in the latest version of the operating system, such as a new feature for faster money transfers. The initial release of iOS 18 last month had some good things, but the notable debut of Apple Intelligence probably won't happen until .