amazon has a new shopping tool that uses artificial intelligence to help customers quickly find products based on the specific features they need. amazon–ai-shopping-guides-product-research-recommendations”>ai-powered “shopping guides” They are now rolling out in the US on amazon's mobile website and iOS and Android apps, presenting users with more personalized information and product recommendations as they browse.
amazon said in its announcement that ai guides are available for more than 100 types of products, including TVs, headphones, running shoes, skin care and more. They are supposed to include “educational content” about these products, along with customer information to “help you make informed purchasing decisions,” according to amazon.
Selecting a headphone buying guide, for example, will display a selection of recommended products based on popularity, customer reviews and price. Below these are selectable options for “factors to consider,” which can divide products into specific categories by things like brand, use case (sports, gaming, student), or connectivity type (wired, wireless, USB).
It's essentially a more visual way of filtering products compared to the exhaustive checkbox menus we're familiar with. It should help users better understand what features are available for products they know little about and what those features actually mean rather than simply facing a wall of options. However, the UI takes up much more screen space and it's unclear if users can disable the feature if it becomes annoying.
ai Shopping Guides will automatically appear for auto-complete suggestions in search “when appropriate,” according to amazon, or can be amazon.com/AIShoppingGuides?tag=theverge02-20″>explored directly here to see what guides are available. Clicking the “Continue Shopping” card on the amazon home page will also display ai shopping guides that reference recent purchasing activity.
