mountain, one of the largest companies in China, has launched a new initiative linking NFTs to its liquor bottles. This is according to an announcement made on February 4th. Owners of these unique digital collectibles will be entitled to purchase a limited-edition bottle of liquor in real life.
In total, there are 113,960 “Lichun-themed” NFTs that are backed by their physical counterparts, and each NFT is tied to a physical bottle. According to the traditional Chinese calendar, Lichun is the first of 24 solar periods. It begins when the sun reaches celestial longitude 315° and ends when it reaches celestial longitude 330°.
Moutai will issue NFTs for each solar term
In the future, Moutai plans to issue NFT-backed liquor bottles for each of the solar terms. To participate, collectors must complete various in-game tasks in Xunfeng Digital World, a mobile app that contains a digital replica of Moutai’s winery, which will allow users to earn NFTs. Alternatively, they can earn the NFTs by trading with other players using in-game tokens.
Player-to-player trades on the mobile app will cost around 1600 yuan or $235. That being said, a 500ml NFT bottle will cost collectors around 2899 Yuan, or $427, and 569 Yuan for the 100ml bottle. The total value of the bottles is 139 million yuan, which translates to about 20 million dollars.
The mobile app was launched on January 1 by Moutai and NetEase and managed to attract more than 2.4 million users by the end of last month.
Luxury liquor brands tokenizing their physical bottles using NFT is a growing trend. In recent months, several leading brands in the spirits market have managed to launch NFTs attached to their bottles using block bar. The platform offers NFTs tied to luxury liquor brands like Hennessy, Glenfiddich, Johnnie Walker, and many others. NFT holders can exchange their NFTs for the physical bottle, sell the NFTs on secondary markets, etc.
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*All investment/financial opinions expressed by NFT Plazas come from the personal research and experience of our site moderators and are intended for educational purposes only. People are required to fully research any product before making any type of investment.
Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the world.
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